Tech Flops (Part 2)

The 1st part is here.

Amazon Fire

The Fire Phone is the newest phone to takeoff and fall directly on it’s screen.  The Fire Phone is a 3D-enabled smartphone designed and developed by Amazon, announced in June, 2014. It is Amazon’s first attempt at breaking into the smartphone market, running the Fire OS operating system.

What went wrong?
 The Fire has been compared to a glorified shopping assistant, as there is only access to amazon market for apps, and Amazon boasts about the Firefly scanner which enables users to point the phone at a product and be directed to Amazon’s online store. Then there’s the “dynamic perspective” Amazon brags about, which presents another problem. It was created to enable the phone to respond to gestures, such as twisting and shaking, to make navigation easier, but it’s been regarded as unresponsive and inconvenient by many users. The final nail in the coffin is the Fire is promoted with special attention to attributes like 3D screen effect and the scanner, though the 3D screen effect is not technically 3D and will be disabled if the user decided they don’t want to use Fire OS. As for the Firefly scanner, it isn’t new, and it’s proprietary to the Fire Phone. The app can be downloaded to Android and iOS through their respective markets, and there are many scanners flooding the market already. There’s a pattern here. Remember Zune? It seems like Amazon is trying to break into a market despite not being able to boast any remarkable features.


The Dreamcast was a home video game console that was released by Sega in North America in 1999. The system paved the way and helped create what is the norm today, home video games and consoles.

Why did it fail?

While the system is still considered a success today among hardcore gamers, Sega pulled the plug on Dreamcast in 2001, ending the production. There are many reasons why the system ultimately failed, but the most significant was cost. Sony Playstation was released in 2000, and had the ability to use their own chips and technology, while Sega was buying their components from outside sources, which didn’t come cheap.  Because of the popularity of the Playstation, the Dreamcast wasn’t selling like it used to, and was forced into price reduction to compete with Playstation’s price, thus profits were decreasing rapidly. It was coming down to a point where the more Dreamcast consoles were put into the market, the closer Sega was getting to coming out even, rather than turning a profit. Other contributing factors were the failures of 3 previous consoles, such as the Sega Saturn.

photo credit: clubizarre via photopin cc

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