Home
/
Blog
/
Wyng – Zero-Party Data API

Wyng – Zero-Party Data API

What is Zero-Party Data?

Zero-party data is information that a customer willingly and conscientiously shares with a company. It may include personal taste center data, purchase decisions, individual relevance, and how the person wishes to be recognized by the brand.

Why is Zero-Party Data Important?

When a client believes a brand enough to offer this critical data, it implies the brand doesn’t have to guess what the client wants or their intentions.

Another possible explanation why zero-party data is becoming a pretty important part of the personalized data mix is that it enables and encourages people to provide data and justify their intent voluntarily

Wyng- Zero Data Party API

Some Features of Wyng are Listed Below

With simple, valuable experiences, gradually collect zero-party data from anonymized and known users.
Choose Wyng and your current systems to personalize your homepage, e-mail, Messaging, and ads with zero-party data.
Improve results right away, from converting to commitment.

How Does Wyng Work?

Makmicro experiences for your website.

Collect zero-party data throw various experiences designed for vital critical points in customer journeys, such as quiz questions, most good questions, exploration moments, progressive forms, and more.

Establish a Unified Preference Center.

Establish trust by providing customers with data clarity and control through a unified preference center on your website, where they can make changes and perfect their brand experience.

Personalize your website

Engagement levels, buying, and AOV by using Wyng to show the most relevant brand content, UGC, offers, and goods to each visitor.

API for Zero-Party Data

Data can be quickly and securely entered and exited, and specialized zero-party data processing can communicate the information to all your team members and tools.

Integration of Wyng and Attentive

Brands will be able to incorporate the authority of zero-party information with engaging communication by integrating Wyng and Attentive.

Increase revenue: 71% of clients expect personalized interactions, and customized tactics generate 40% more income for brands (McKinsey). With the best customization powers more interactive SMS messages from zero-party data, the most muscular and most enhancing client journeys are created.
Personalize instantly: The API-first, real-time configurations of Wyng and Attentive, blended with the insightful nature of zero-party data, allow you to create personalized customer journeys that mirror what clients want immediately.
Create trust: Customers have clarity and choice over their data thanks to the privacy-first importance of communication and zero-party data. SMS includes specific opt-out functionality, so customers know exactly what to expect and have complete control.

Conclusion

Wyng already has a financially viable client base of over 250 brand names and businesses, such as Cargill, Church & Dwight, Mot Hennessy, and Univision, that depend on its current Wyng Micro experiences good or service to source ZPD.

Hip, moreover to Micro experiences, the new platforms offer two new products: Wyng Profiles and Wyng Moments. To speed up recruiting and selecting customers and attract new clients to the forum.