Zero-party data is information that a customer willingly and conscientiously shares with a company. It may include personal taste center data, purchase decisions, individual relevance, and how the person wishes to be recognized by the brand.
When a client believes a brand enough to offer this critical data, it implies the brand doesn’t have to guess what the client wants or their intentions.
Another possible explanation why zero-party data is becoming a pretty important part of the personalized data mix is that it enables and encourages people to provide data and justify their intent voluntarily
Collect zero-party data throw various experiences designed for vital critical points in customer journeys, such as quiz questions, most good questions, exploration moments, progressive forms, and more.
Establish trust by providing customers with data clarity and control through a unified preference center on your website, where they can make changes and perfect their brand experience.
Engagement levels, buying, and AOV by using Wyng to show the most relevant brand content, UGC, offers, and goods to each visitor.
Data can be quickly and securely entered and exited, and specialized zero-party data processing can communicate the information to all your team members and tools.
Brands will be able to incorporate the authority of zero-party information with engaging communication by integrating Wyng and Attentive.
Wyng already has a financially viable client base of over 250 brand names and businesses, such as Cargill, Church & Dwight, Mot Hennessy, and Univision, that depend on its current Wyng Micro experiences good or service to source ZPD.
Hip, moreover to Micro experiences, the new platforms offer two new products: Wyng Profiles and Wyng Moments. To speed up recruiting and selecting customers and attract new clients to the forum.