It may seem that digital transformation is making companies modernize their business models, the reality is that digital transformation is customer-driven. There are few aspects of our lives that remain untouched by technology. For example, technology wakes us up in the morning and keeps us company until we retire to bed. Customers are always connected and they typically desire real-time interactions facilitated by digital transformation.
Modern technology has a ubiquitous stronghold in our society and companies which fail to adapt are bound to have tapered growth. Therefore, a shift to a more modern approach would be well suited to put the customer first. Digital transformation is not an instant process. People generally don’t appreciate change so employees might be initially resistant to change.
Many companies and organizations were successful long before digital transformation. Some of them already had business structures or analog processes they followed. So switching to the digital era might seem costly or daunting since there is evidence that not every company succeeds after going digital.
Digital transformation is deeper than technology it is more about people and processes. It involves changing people’s habits, improving the organization, making processes streamlined, better metrics to measure progress, time, and resources. Everyone in the organization should adjust to digital transformation for it to be resoundingly successful.
Digital transformation is a process of embedding digital technology into all aspects of an organization that result in increased value to customers. This fundamental change in how businesses operate and the value they deliver goes beyond traditional analog methods to empower business processes and performance. Therefore the isn’t only a process of optimization but development of new organizational strategies.
These changes affect how a business communicates with its customers and how they provide a unique and consistent experience with their customers. Since this change is usually customer-led, it tends to increase customer satisfaction and keep them highly engaged. When customers are satisfied they are more likely to recommend the offered product or service, try a similar service or product from that company, and use products or services more frequently.
It has been said that digital transformation can even challenge the existence of a market leader. Consider the case of Kodak, the company failed to apply digital transformation at the beginning of the computer age and ended up losing a large part of their market share. Kodak missed the key element of human focus, this mistake can be avoided. How can you get started with digital transformation and redesign business processes fundamentally?
Process improvement is vital for company growth, but the process of digital transformation is not an instant process. There are various challenges a company or organization will face when the process starts.
Digital transformation affects a lot of the processes of a company or organization. It improves outcomes and results as well as making business models and company structures more efficient. No wonder why it is vital for company growth, but what other benefits can digital transformation provide?
Digital transformation should be highly specific to particular businesses or organizations, their customers, and their market share. It is not a one-size-fits-all solution but rather an approach that utilizes technology with a human focus. The elements of Digital Transformation include customer experience improvements, operational process enhancement, and business model adaptation.